Gokada is the future of transportation in Nigeria starting with two-wheeler taxi-motor bikes (Okada’s) ride hailing. We are staying true to two things as a transportation company: safety is #1 priority and city is #1 customer. Our vision is to become the Operating System of cities for mobility, on demand services, and financial services, by driving social and economic inclusion. Our purpose is: how can we make cities more livable?

Job Purpose

The Director, Branding will promote the brand identity through marketing strategies and brand campaigns for Gokada. We are seeking an individual who is a creative and innovator at heart, and who can execute the marketing strategy across a variety of channels, build the brand, and increase recognition.

Job Dimensions

As the Director, Branding, you should be an expert in developing creative and unique stories to build a brand that is second to none. You will lead a team to develop and execute brand initiatives that activate, engage, and retain Gokada audiences.

Key Responsibilities

  • Ideate and execute an overarching marketing strategy based on business priorities
  • Develop brand strategies that move audiences from general awareness to deeper engagement
  • Research evolving consumer behavior and drivers that will make Gokada a lifestyle brand
  • Develop campaign ideas and work to bring an idea to life across multiple channels
  • Create cultural campaigns that speak to customers, both local and nationwide
  • Make sure branding is consistent throughout the company
  • Manage retail experiences in the G-store and club
  • Create and upholding brand guidelines
  • Evaluate and create unique events, community initiatives, partnerships, and cross-promotion opportunities
  • Gather insights and leverage data to inspire and improve creative concepts
  • Determine a marketing cadence and creative point-of-view around customer mindsets, holidays, and major events
  • Develop a social media strategy and manage the social media channels (YouTube, Facebook, Snapchat, Twitter, etc.) to increase followers, engagement, and new riders
  • Determine where, when, and how Gokada will interact with consumers, driving an innovative mix of all marketing channels
  • Collaborate with internal creative team and external agencies in developing the brand creative and content, maintaining high standards for storytelling and craftsmanship

Key Requirements

  • Bachelor’s degree or equivalent, MBA preferred
  • Track record of developing innovative, strategic brand marketing plans, marketing campaigns, and development of creative materials
  • Experience creating marketing plans for digital and social media
  • Demonstrated ability to lead and influence while driving results through teamwork and collaboration
  • Experience developing scalable marketing strategies that balance present needs as well as future function
  • Experience creating and leading a brand marketing strategy from the ground up, preferably for a rapid-growth, consumer brand
  • Capable of making tough, fast decisions based on business objectives
  • Experience operating with limited resources, shifting priorities, and competing deadlines
  • History working with and leading creative agencies